So the first time that I encountered video projection was in late the December of 2013 when I attended the New years celebrations in London. I was taken a back by the power that these visuals carried and had mesmerized the crowd for the night....strong animations coupled with bombastic music just made the experience unforgettable. Memories of London revived when I witnessed the launch ceremony of Samsung S8 at Lahore's iconic Shahi Qila and LuckyOne Mall's grand affair of opening the 3rd largest mall in Asia. The man behind it all Mr Umar Toor of 3Di group made this all possible in Pakistan. The finesse with which these two launches had been integrated and promoted through projection mapping definitely deserves a big round of applause. Like London's iconic Big Ben, 3Di group strategically chose Shahi Qila for the launch ceremony of Samsung S8. The historic building in itself is a puts one in awe and vivid visuals added to the beauty of the place like never bef
GlaxoSmith Kline has been operating in Pakistan since quite sometime now and have always adopted a very low keyed marketing strategy as far as mass marketing techniques are concerned.This all, however has dramatically changed with the launch of Physiogel-A hypoallergenic range of skin products. I am yet to use the product but its marketing efforts really make it sound promising. The use of celebrity endorsers such as Ayesha Khan and heavy media coverage on online and offline marketing channels stand unparalleled. It was also new for any brand to bring forth the team behind the product as we saw the brand manager,Aiza Sumsum come up on all launch events and was talking about the product as it was her own baby..and sure it was !!...Cheers for the physiogel team...may this be the start of carefully crafted and engineered beauty products putting and end to the harmful locally manufactured beauty creams that our youth sometimes opt for.