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Nadra upping Its Branding Game


So it was last week when my husband decided to change the address on  his National  Identity Card as he had some other official work to be dealt with which required this procedure. Deep in my heart I was dreading this entire episode as I knew how a day at the Nadra office was never less than a nightmare the wrath of which I as wife had to face later....little did I know that things had changed at our very own laggard brand Nadra...

We visited the branch located in the Blue Area District of the Federal Capital Islamabad...I was first taken aback by the news that now Nadra never sleeps...(eheh...can be the new tagline)..its ready to serve you 24x7!!!  (I couldn't believe  my ears when my husband broke this news to me,...but well i was still quite doubtful of the claims that Nadra makes and decided to believe the opposite...)

I kept whining as to how our trip will be put to waste visiting the office at 5...(come to think of it the people who didn't work during normal working hours..how can they be working beyond them!!)...but here comes the surprise...I opened the door to the this granite laden building and was welcomed by a gush of cool air conditioned breeze and whiff of the perfect warm vanilla air freshener...

I had still not recovered from this warm welcome when i saw how aesthetically the entire floor had been decorated. The florescent green sofas stood out among the white cubicles and the sleek silver Macintoshs' that were buzzing with activity. It took us a matter of 5 minutes after which we were taken to one..yes just ONE ...cubicle...and all our details and signature and photo ids were taken there and then..no need of  shuffling from one cubicle to another...the staff was friendly and helpful through out and aced their jobs...


We received our new card exactly within  the stated time period and well..I fell in love with my nation all over again...when we want we can do things the right way...I am not aware of who has steered Nadra towards this change..but who ever it is...he/she has made a remarkable change a change that deserves a huge round of standing ovation!!..

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