Skip to main content

Followers

GSK making waves with Physiogel...



GlaxoSmith Kline has been operating in Pakistan  since quite sometime now and have always adopted a very low keyed marketing strategy as far as mass marketing techniques are concerned.This all, however has dramatically changed with the launch of Physiogel-A hypoallergenic range of skin products.
I am yet to use the product but its marketing efforts really make it sound promising. The use of celebrity endorsers such as Ayesha Khan and heavy media coverage on online and offline marketing channels stand unparalleled. It was also new for any brand to bring forth the team behind the product as we saw  the brand manager,Aiza Sumsum come up on all launch events and was talking about the product as it was her own baby..and sure it was !!...Cheers for the physiogel team...may this be the start of carefully crafted and engineered beauty products putting and end to the harmful locally manufactured beauty creams that our youth sometimes opt for.

Labels:

Comments

Post a Comment

Popular posts from this blog

Pakistan, on a Silver Platter....

The other day I was teaching my brand management students a chapter on cultural marketing when suddenly the image of a Chinese clad in a traditional duppata, serving a local delicacy popped in my head. I had questions..I wanted answers and that was when I asked my youth what they make out of this change in our marketing dynamics. I am a big fan of the finger licking good masalas that Shan makes..no doubt they are the best in the business...however, this time Shan left a bad after taste in my mouth when I saw their latest advert depicting us Pakistanis welcoming our neighbors with arms wide open. Yes, we are very hospitable at heart. Yes, we love food. Yes,we make one feel at home...but we should make sure that our Home..stays Ours....and we remain the Hosts...hospitable, yet wise. CPEC has brought forward a wide array of drawing room discussions in my country. While my students believe this to be the way forward, their naive minds are blinded by the superficial success that ...
1 comment
Read more

Nadra upping Its Branding Game

So it was last week when my husband decided to change the address on  his National  Identity Card as he had some other official work to be dealt with which required this procedure. Deep in my heart I was dreading this entire episode as I knew how a day at the Nadra office was never less than a nightmare the wrath of which I as wife had to face later....little did I know that things had changed at our very own laggard brand Nadra... We visited the branch located in the Blue Area District of the Federal Capital Islamabad...I was first taken aback by the news that now Nadra never sleeps...(eheh...can be the new tagline)..its ready to serve you 24x7!!!  (I couldn't believe  my ears when my husband broke this news to me,...but well i was still quite doubtful of the claims that Nadra makes and decided to believe the opposite...) I kept whining as to how our trip will be put to waste visiting the office at 5...(come to think of it the people who didn't work durin...
Post a Comment
Read more