GSK making waves with Physiogel...

GlaxoSmith Kline has been operating in Pakistan since quite sometime now and have always adopted a very low keyed marketing strategy as far as mass marketing techniques are concerned.This all, however has dramatically changed with the launch of Physiogel-A hypoallergenic range of skin products.

I am yet to use the product but its marketing efforts really make it sound promising. The use of celebrity endorsers such as Ayesha Khan and heavy media coverage on online and offline marketing channels stand unparalleled. It was also new for any brand to bring forth the team behind the product as we saw the brand manager,Aiza Sumsum come up on all launch events and was talking about the product as it was her own baby..and sure it was !!...Cheers for the physiogel team...may this be the start of carefully crafted and engineered beauty products putting and end to the harmful locally manufactured beauty creams that our youth sometimes opt for.

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