Skip to main content

Followers

The Masala Wars

Following the ramazan bandwagon and the much hyped recent advertisement of Shan the creative minds at National could not sit tight and got to their feet. Their recent advertisement depicts a mini bait bazi contest where the actors try to connect the dots to National's portfolio of products.

In all honesty it was a good but a poorly executed effort. In times like these when people switch TV channels or drift off to their cell phones the minute they get the slight feeling of being bored, no one would sit and watch a 3 minute 50 second long ad. I somehow failed to connect with it,maybe it was because of the actors not fully engaging me in their experience, or the fact that the tradition of bait bazi stands dead in today's digitized era or maybe  the  fact that this very theme of celebrating Eid and Ramazan with pardesis  has been explored and exploited by our very dear competitor,Shan.

Shan did a wonderful job of communicating the Eid in Pardes feeling last year when it brought the two brothers together in Turkey celebrating Eid away from home. Although even that advertisement spanned over 3 minutes it somehow made us connect to it.

My two cents to National is that next time maybe it will be a better idea to recruit some good actors to establish that spark with the audience and really make them live the National experience.

Sadaf Taimoor


Labels:

Comments

Post a Comment

Popular posts from this blog

Pakistan, on a Silver Platter....

The other day I was teaching my brand management students a chapter on cultural marketing when suddenly the image of a Chinese clad in a traditional duppata, serving a local delicacy popped in my head. I had questions..I wanted answers and that was when I asked my youth what they make out of this change in our marketing dynamics. I am a big fan of the finger licking good masalas that Shan makes..no doubt they are the best in the business...however, this time Shan left a bad after taste in my mouth when I saw their latest advert depicting us Pakistanis welcoming our neighbors with arms wide open. Yes, we are very hospitable at heart. Yes, we love food. Yes,we make one feel at home...but we should make sure that our Home..stays Ours....and we remain the Hosts...hospitable, yet wise. CPEC has brought forward a wide array of drawing room discussions in my country. While my students believe this to be the way forward, their naive minds are blinded by the superficial success that ...
1 comment
Read more

Nadra upping Its Branding Game

So it was last week when my husband decided to change the address on  his National  Identity Card as he had some other official work to be dealt with which required this procedure. Deep in my heart I was dreading this entire episode as I knew how a day at the Nadra office was never less than a nightmare the wrath of which I as wife had to face later....little did I know that things had changed at our very own laggard brand Nadra... We visited the branch located in the Blue Area District of the Federal Capital Islamabad...I was first taken aback by the news that now Nadra never sleeps...(eheh...can be the new tagline)..its ready to serve you 24x7!!!  (I couldn't believe  my ears when my husband broke this news to me,...but well i was still quite doubtful of the claims that Nadra makes and decided to believe the opposite...) I kept whining as to how our trip will be put to waste visiting the office at 5...(come to think of it the people who didn't work durin...
Post a Comment
Read more

Projection Mapping, the next big thing

So the first time that I encountered video projection was in late the December of 2013 when I attended the New years celebrations  in London. I was taken  a back by the power that these visuals carried and had mesmerized the crowd for the night....strong animations coupled with bombastic music just made the experience unforgettable. Memories of London revived when I witnessed the launch ceremony of Samsung S8 at Lahore's iconic Shahi Qila and LuckyOne Mall's grand affair of opening the 3rd largest mall in Asia. The man behind it all Mr Umar Toor of 3Di group made this all possible in Pakistan. The finesse with which these two launches had been integrated and promoted through projection mapping definitely deserves a big round of applause. Like London's iconic Big Ben, 3Di group strategically chose Shahi Qila for the launch ceremony of Samsung S8. The historic building in itself is a puts one in awe and vivid visuals added to the beauty of the place like never bef...
Post a Comment
Read more