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Sana,the new savior for Olpers....


The very sight of Sana Bucha advocating Olpers for being as pure as milk makes me gag at times. When the advert hit the TV screens initially it seemed to me like an honest move towards re building consumer trust towards the tetra packed milk products. It also made a lot of sense to get a strong personality like Sana to advocate the brand and refute all the claims made against it.



However, slowly and gradually the entire campaign seemed to fall down on its knees as it looked as if the brand was unable to draw a line between making consumers to trust their favorite milk brand again and begging them to pay it the much needed heed, Telling the consumers that Olpers can stay good  for upto 3 months as it goes through some super sci fi UHT process and then the very next second covering this whole sci fi gibberish up by saying that it does rot like our good old cow milk...Oxymoronic much!

Even in this age and time...some advertisers believe that the consumer will be sawyed by our miss know it all and some techincal lingo..is nothing but plain ignorance. Revamp your game brand Olpers!.
--Sadaf Taimoor
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