TeachBrands

So the first time that I encountered video projection was in late the December of 2013 when I attended the New years celebrations  in London. I was taken  a back by the power that these visuals carried and had mesmerized the crowd for the night....strong animations coupled with bombastic music just made the experience unforgettable. Memories of London revived when I witnessed the launch ceremony of Samsung S8 at Lahore's iconic Shahi Qila and LuckyOne Mall's grand affair of opening the 3rd largest mall in Asia. The man behind it all Mr Umar Toor of 3Di group made this all possible in Pakistan. The finesse with which these two launches had been integrated and promoted through projection mapping definitely deserves a big round of applause. Like London's iconic Big Ben, 3Di group strategically chose Shahi Qila for the launch ceremony of Samsung S8. The historic building in itself is a puts one in awe and vivid visuals added to the beauty of the place like never bef...